The hype surrounding the Sept. 9 iPhone 6 event has hit a fever pitch. Unlike previous years, Apple has decided to hold just a few big product introductions in 2014. And aside from the Worldwide Developers Conference, where it typically announces software improvements, Apple will rely on lower-profile news updates revealed in press releases rather than make big splashes at major press events. The move has only increased the hype surrounding
the Sept. 9 product introduction. Apple usually schedules such events shortly after Labor Day to introduce products that will be ready for the holiday shopping season. However, this schedule also puts more pressure on Apple to show off something major. After all, Apple has to show off something fresh, if not groundbreaking, if it wants its products to be among the season's sales leaders. This eWEEK slide show examines what might happen at Apple's special event, including the things that are most likely to make an impact when CEO Tim Cook hosts reporters and employees Sept. 9.
the Sept. 9 product introduction. Apple usually schedules such events shortly after Labor Day to introduce products that will be ready for the holiday shopping season. However, this schedule also puts more pressure on Apple to show off something major. After all, Apple has to show off something fresh, if not groundbreaking, if it wants its products to be among the season's sales leaders. This eWEEK slide show examines what might happen at Apple's special event, including the things that are most likely to make an impact when CEO Tim Cook hosts reporters and employees Sept. 9.